SOCIAL MEDIA MARKETING
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BRANDING & GRAPHIC DESIGN
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CONTENT DEVELOPMENT
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MARKETING CONSULTING
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SOCIAL MEDIA MARKETING | BRANDING & GRAPHIC DESIGN | CONTENT DEVELOPMENT | MARKETING CONSULTING |
The Social City Blog
Welcome to The Social City Blog, your number one source for all the latest trends and updates in the world of social media, digital marketing, and trend forecasting.
Measuring Social Media ROI: Tools, Techniques, and Tactics
In today’s world, most marketing strategies include social media as an essential ingredient—but it can be difficult to measure return on investment (ROI). This post outlines best practices for analyzing whether your social media efforts are paying off and provides guidance for implementing metrics and effective tracking methods.
The Power of Micro-Influencers & UGC Creators
As the landscape of social media marketing evolves, a shift toward authenticity and trust is emerging as an important trend. Brands that seek to cultivate this authenticity and trust should consider including two categories of collaborators in their strategy: micro-influencers and user-generated content (UGC) creators.