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The Social City Blog

Welcome to The Social City Blog, your number one source for all the latest trends and updates in the world of social media, digital marketing, and trend forecasting.

The Power of Micro-Influencers & UGC Creators
Social City Consulting Social City Consulting

The Power of Micro-Influencers & UGC Creators

As the landscape of social media marketing evolves, a shift toward authenticity and trust is emerging as an important trend. Brands that seek to cultivate this authenticity and trust should consider including two categories of collaborators in their strategy: micro-influencers and user-generated content (UGC) creators.

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