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The SCC Blog

Welcome to The Social City Blog, your number one source for all the latest trends and updates in the world of social media, digital marketing, and trend forecasting.

Measuring Social Media ROI: Tools, Techniques, and Tactics
Social City Consulting Social City Consulting

Measuring Social Media ROI: Tools, Techniques, and Tactics

In today’s world, most marketing strategies include social media as an essential ingredient—but it can be difficult to measure return on investment (ROI). This post outlines best practices for analyzing whether your social media efforts are paying off and provides guidance for implementing metrics and effective tracking methods.

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The Power of Micro-Influencers & UGC Creators
Social City Consulting Social City Consulting

The Power of Micro-Influencers & UGC Creators

As the landscape of social media marketing evolves, a shift toward authenticity and trust is emerging as an important trend. Brands that seek to cultivate this authenticity and trust should consider including two categories of collaborators in their strategy: micro-influencers and user-generated content (UGC) creators.

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The Power of Stand-Out and Recognizable Branding
Social City Consulting Social City Consulting

The Power of Stand-Out and Recognizable Branding

In today's fast-paced and competitive world, creating a strong and recognizable brand has become more important than ever.

With countless brands battling for the attention of consumers, you need to make sure your business stands out from the crowd.

Ready to explore some business branding design and tips?

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Put a Pin in it!  Why we LOVE Pinterest for Brand Awareness
Social City Consulting Social City Consulting

Put a Pin in it! Why we LOVE Pinterest for Brand Awareness

Pinterest is a popular social media platform that enables users to discover and save new ideas, products, and inspiration in the form of visual elements called "pins." With Pinterest's advanced SEO tools such as image search and url click-throughs, you're bound to create some great traffic for your business with an attractive visual touch.

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Upgrade Your Social Media Game: Hiring a Social Media Manager
Social City Consulting Social City Consulting

Upgrade Your Social Media Game: Hiring a Social Media Manager

Social media has become an essential part of modern business, offering companies a platform to connect with customers, increase brand awareness, and drive sales. Learn the benefits to hiring a social media manager for your business.

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